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Email marketing resourcesEmail marketing

Email marketing has become a highly efficient and cost-effective way for businesses to stay in touch with customers and build ongoing relationships.

It’s a critical part of customer relationship management (CRM) and companies can create truly engaged customers with the right tone, content and frequency of email campaigns.

If you've sent campaigns before, you'll understand that the actual campaign doesn't just end once you've sent the email. This is only the beginning and it's what you learn from each and every email you send, that you'll develop and improve the way this channel can help your business.


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