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Online PR resources

Online PR

Spreading a positive message about your business is one of the key metrics of achieving business success.

We can devise online media and PR strategies to help you achieve your business and marketing goals at a reasonable cost.

Steps in devising a successful PR campaign

1. Identifying key influencers

This is critical as it helps you devise a marketing campaign that targets those opinion leaders and formers who can directly influence your target market. We’re talking about journalists, early adopters, TV presenters etc…

It’s all part of devising a multi-step communications programme that means your marketing communications works as well as it possibly. Your employees and stakeholders are of course key to a successful a PR campaign and stakeholder analysis is the first place to start.

2. Blogging and forums

Creating really interesting and useful content for your segmented groups. Giving you advice on how to take part in forums that are relevant to your business and how to go about providing.

3. Media coverage

Media owners are always on the look-out for interesting and useful content to publish. We have a lot of experience in the publishing sector and can give you some great advice on the kind of approaches through which to get press exposure. We can give you

4. Link building

To build your online presence, you’ll need a consistent link building and baiting strategy. It takes time and effort to get the best links. However, the best way to do this is to look at it from a long-term perspective, and do it on an on-going basis.

We can help you identify other web sites and media outlets that will be of value to your site and devise ways of helping you to get quality, valuable inbound links. For more information on the value of link-building, click here to see a short article we’ve published on anchor-text.

5. Social Media

Inevitably, online PR does have a cross-over with the social media services, but we will advise you on the best way to get the most out of the campaign.  

Even though we do position our services from an online/internet, we are also an offline marketing agency and will integrate all online work as seamlessly as possible into your wider marketing activities – both B2B and B2C.

Click here to go to our online PR services page